SignalSmith Documentation

The composable Customer Data Platform. Connect your warehouse, model customer data, build audiences, and activate across 50+ destinations.

Get Started

Data Pipeline Quickstart

Connect a warehouse, create a model, and sync data in 15 minutes.

Audience Quickstart

Build your first audience and activate it to a destination.

Events Quickstart

Set up event collection, transformation, and forwarding.

Core Concepts

Understand the building blocks of SignalSmith.

Platform Reference

Data

  • Warehouses — Connect Snowflake, BigQuery, or Databricks
  • Loaders — Pull data from SaaS tools into your warehouse
  • Schema — Map entity types and relationships across your data
  • Models — Define SQL models to shape customer data
  • Traits — Compute customer attributes from raw data
  • Identity — Unify customer profiles across data sources

Events

  • Event Keys — Define event schemas and identifiers
  • Contracts — Enforce event quality with schema contracts
  • Forwarding — Route events to downstream systems in real time
  • Transformations — Reshape events before delivery

Segment

  • Audiences — Build segments with a visual query builder or SQL
  • Templates — Reusable audience templates
  • Splits — Divide audiences for A/B testing
  • Priority Lists — Manage audience overlap and priority

Activate

  • Destinations — 50+ integrations across CRM, advertising, marketing, and more
  • Audience Syncs — Schedule audience pushes to destinations
  • Data Syncs — Move model data to destinations on a schedule
  • Journeys — Orchestrate multi-step, multi-channel workflows

Analytics

  • Insights — Monitor sync health, audience trends, and activation coverage

Govern

Developers

  • API Reference — REST API documentation with endpoints, schemas, and examples
  • Agent Smith — Natural language audience building, AI agents, and MCP server
  • Architecture — System design, deployment topology, and ADRs