Criteo
Sync audience segments to Criteo for retargeting and prospecting campaigns. Upload your warehouse segments to Criteo’s audience platform.
Prerequisites
- A Criteo account with API access
- API client credentials (Client ID and Client Secret)
- Your Criteo Advertiser ID
Authentication
Criteo uses OAuth 2.0 Client Credentials grant.
- In Criteo, go to Marketing Solutions > API to create API credentials
- Enter your Client ID and Client Secret in SignalSmith
SignalSmith automatically obtains and refreshes access tokens using these credentials.
Configuration
| Field | Type | Required | Description |
|---|---|---|---|
| Advertiser ID | Text | Yes | Your Criteo advertiser identifier. Example: 12345 |
Target Settings
| Field | Type | Required | Description |
|---|---|---|---|
| Audience Name | Text | Yes | Name of the Criteo audience segment |
| Audience ID | Text | No | Existing audience ID to update. Leave blank to create new. |
Supported Operations
Sync Modes: Upsert, Mirror
Audience Sync Modes: Add, Remove, Mirror, Upsert
Features
- Field Mapping: No
- Schema Introspection: No
Troubleshooting
Client credentials invalid
Verify your Client ID and Client Secret in the Criteo Marketing Solutions API settings. Regenerate credentials if needed.
Advertiser ID not found
Ensure the Advertiser ID matches your Criteo account. Find it in the Criteo Management Center.