Microsoft Ads
Sync audience segments to Microsoft Advertising (formerly Bing Ads) for customer match targeting across the Microsoft Search Network.
Prerequisites
- A Microsoft Advertising account
- Your Account ID and Customer ID
- Access to the Microsoft Advertising API
Authentication
Microsoft Ads uses OAuth 2.0 via Microsoft identity platform.
- Click Connect with OAuth in SignalSmith
- Sign in with your Microsoft account
- Authorize the requested permissions
OAuth scopes: https://ads.microsoft.com/msads.manage, offline_access.
Configuration
| Field | Type | Required | Description |
|---|---|---|---|
| Account ID | Text | Yes | Your Microsoft Advertising account identifier. Example: 123456789 |
| Customer ID | Text | Yes | Your Microsoft Advertising customer identifier. Example: 987654321 |
Target Settings
| Field | Type | Required | Description |
|---|---|---|---|
| Audience Name | Text | Yes | Name of the customer list audience |
| Audience ID | Text | No | Existing audience ID to update. Leave blank to create new. |
Supported Operations
Sync Modes: Upsert, Mirror
Audience Sync Modes: Add, Remove, Mirror, Upsert
Features
- Field Mapping: No
- Schema Introspection: No
Troubleshooting
Account ID or Customer ID not found
Find these values in Microsoft Advertising under Account Settings. The Account ID and Customer ID are different values.
Insufficient permissions
The authenticated user must have Super Admin or Standard User role on the Microsoft Advertising account.