Snapchat Ads
Sync audience segments to Snapchat Ads for Snap Audience Match (SAM) targeting. Upload your warehouse segments to reach Snapchat users.
Prerequisites
- A Snapchat Ads account
- Your Snapchat Ad Account ID (UUID format)
- Access to the Snapchat Marketing API
Authentication
Snapchat Ads uses OAuth 2.0.
- Click Connect with OAuth in SignalSmith
- Sign in with your Snapchat account
- Authorize the requested permissions
OAuth scope: snapchat-marketing-api.
Configuration
| Field | Type | Required | Description |
|---|---|---|---|
| Ad Account ID | Text | Yes | Your Snapchat ad account identifier. Example: 8adc3db7-8148-4fbf-999c-8d2266369d74 |
Target Settings
| Field | Type | Required | Description |
|---|---|---|---|
| Audience Name | Text | Yes | Name of the SAM segment to create or update |
| Segment ID | Text | No | Existing SAM segment ID to update. Leave blank to create new. |
Supported Operations
Sync Modes: Upsert, Mirror
Audience Sync Modes: Add, Remove, Mirror, Upsert
Features
- Field Mapping: No
- Schema Introspection: No
Troubleshooting
Ad Account ID format error
Snapchat Ad Account IDs use UUID format. Find yours in Snapchat Ads Manager under Account Settings.
SAM segment not populating
Snapchat requires a minimum number of matched users before the segment becomes available for targeting. Processing can take up to 24 hours.