Yahoo DSP
Sync audience segments to Yahoo DSP for programmatic advertising across the Yahoo ad network.
Prerequisites
- A Yahoo DSP account
- API client credentials (Client ID and Client Secret)
- Your Yahoo DSP Seat ID
Authentication
Yahoo DSP uses OAuth 2.0 Client Credentials grant.
- Obtain API client credentials from Yahoo
- Enter your Client ID and Client Secret in SignalSmith
SignalSmith automatically obtains and refreshes access tokens.
Configuration
| Field | Type | Required | Description |
|---|---|---|---|
| Seat ID | Text | Yes | Your Yahoo DSP seat identifier. Example: 1234567 |
Target Settings
| Field | Type | Required | Description |
|---|---|---|---|
| Audience Name | Text | Yes | Name of the Yahoo DSP audience segment |
| Audience ID | Text | No | Existing audience taxonomy ID to update. Leave blank to create new. |
Supported Operations
Sync Modes: Upsert
Audience Sync Modes: Add, Remove, Mirror, Upsert
Features
- Field Mapping: No
- Schema Introspection: No
Troubleshooting
Client credentials invalid
Verify your Client ID and Client Secret. Credentials can be regenerated in the Yahoo DSP platform.
Seat ID not found
Confirm your Seat ID in the Yahoo DSP interface. Each seat has a unique numeric identifier.