Consent Management

Manage user consent for event collection and forwarding to comply with privacy regulations.

Overview

Consent management lets you define consent categories and automatically filter events based on each user’s consent state. This helps comply with GDPR, CCPA, and other privacy regulations.

Consent Categories

Define categories that map to your privacy policy:

Configuration

1. Navigate to Events > Consent
2. Define your consent categories
3. Map each forwarding rule to a consent category
4. Events are automatically filtered based on user consent

Setting User Consent

Include consent state in identify calls:

{
  "type": "identify",
  "userId": "user_123",
  "traits": {
    "consent": {
      "analytics": true,
      "marketing": true,
      "advertising": false
    }
  }
}

How Filtering Works

When an event arrives:

1. Look up the user’s consent state
2. For each forwarding rule, check if the user has consented to the rule’s category
3. Only forward events where consent is granted
4. Events are still stored in the event warehouse regardless of consent (for audit)

API Reference

See Events API for consent configuration endpoints.